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A revolution in social media born from MIT & the DoDTen years ago ODIN was born out of MIT's Auto-ID lab and a requirement at the US Secret Service. Since then ODIN has become the undisputed global leader in RFID technology & software. Now that technology is spawning a revolution in social media with the introduction of dwinQ. dwinQ is making social media ubiquitous. It is a platform that allows users to capture their most precious moments in real time and share them with their social graph (Facebook, Google+, Twitter, etc). For brands the news is even better. dwinQ will allow you to:
dwinQ started out as a project within ODIN called EasyConnect. For more details read on, or contact an ODIN This e-mail address is being protected from spambots. You need JavaScript enabled to view it So far dwinQ has provided social media services using RFID for Harley-Davidson's Social Media Experience, Facebook's Live Events, Southwest Airlines Social Media, and many more.
How do you combine the physical world with the virtual world of social media to create a unique marketing experience? RFID is the answer, but only partially. You can leverage trade show, sporting event, and other real-world events to create much more active Facebook users and increase key performance indicators like EdgeRank, Chatter, Brand recognition, etc. In fact ODIN's RFID Social Media EasyConnect platform has an average per-user friend base of over 200 friends. Before 2011 there was too much friction between remote users and social media sites, like Facebook. Interacting with the social network was neither easy nor effective during exciting real world experiences, because it required users to stop what they were doing, take out a mobile phone, hope that there was a connection and compose a post. It also meant brands had to develop for three platforms at least (iPhone, Android and Blackberry) . EasyConnect changed all that with a breakthrough project at Vail Resorts in 2010. dwinQ Social Media Experience:
Given the failure of NFC to become ubiquitous because of the numerous drawbacks (an NFC module is about $40 added to phone cost, it takes up a lot of space in a handset and most detrimentally drains a lot of battery) what you will see in two years is phones embedded with a UHF RFID tag into them for location services. You want to create a customer Social Media Experience leveraging the hottest technology - UHF RFID - but aren't sure where to start? There are many challenges using RFID for location based consumer applications, and many rewards from an RFID program. How do you strike a balance and ask the right questions:
RFID is one of the best ways to create a highly differentiated social media client experience by letting your customers communicate with your company virtually, allowing them to connect to friends using your products or services and keeping a record of their activity. The real challenge for most organizations is making sure you create an RFID Social Media system that is both 99.9% accurate and very scalable. Traditional RFID middleware software does not work for RFID Social Media Applications because it is too expensive, and too heavy an IT burden. The EdgeRank Solution - ODIN's EasyCONNECTODIN has a complete RFID solution for social media applications including RFID hardware, RFID software and RFID engineering services to manage real-real world, real-time interaction with users on facebook or other social media platforms. By having EasyCONNECT at your event or location you can leverage RFID to interact with your social media contacts at the time of an event or special happening. They don't have to go home and get on a computer, or fumble with a mobile app or phone to "like", "check-in" or automate photos. ODIN is the only RFID specific vendor with the facebook API for RFID. ODIN RFID engineers in our Boston office are working continuously with the facebook RFID team that brought the first consumer application of RFID and social media to f8 - facebook's annual event. The ODIN and facebook RFID teams are constantly looking for ways to improve and refine the data driven to the application and the user interaction. RFID for consumer applications and RFID for social media is predicated on having intelligence on the reader. The only way the system can be scalable and accurate is to have a true RFID Operating System like ODIN's RFID specific software EasyEdge embedded on the RFID readers. Embedding the intelligence on the readers and eliminating costly RFID middleware servers allows an RFID network for social media to scale quickly and with great success. One of the most advanced and innovative uses of RFID for social media and consumer applications is the recently announced Epic Mix RFID & Social Media Program by Vail Resorts. This is an innovative use of RFID that combines social media like Facebook and Gowalla. You can see the video on the ODIN blog. If you have any more questions or would like to find out how ODIN can make your next marketing event a real winner through RFID with off-the shelf integration into facebook drop us a line This e-mail address is being protected from spambots. You need JavaScript enabled to view it or give us a call at +1 703.968.0000 |
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Social Media RFID
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